Technology & InternetThrilled About Samsung’s Bendable Phone Technology?


Last year has been a good year for the Korean telecommunications giant Samsung. With its flagship smartphone unit (the Samsung Galaxy SIII) hitting the top of the sales charts—it has been dubbed as 2012’s bestselling smartphone in terms of global unit sales—the company has come closer and closer into a nip-and-tuck battle with Apple, the maker of the iconic iPhone line.

In fact, the two smartphone giants have early on effectively closed out the competition for other telecomm companies, with the former queen of the smartphone Blackberry and the Finnish company Nokia unceremoniously relegated to the sidelines.

What are the top two companies’ secret, then? I think, and don’t take this as an expert opinion, that innovativeness is the name of the game, aside, of course, from ruthless yet creative marketing efforts. Year after year, these companies never failed to astound consumers with innovations made on their smartphone lines that no one seemed to be able to foresee.

But just when ordinary consumers like me feel certain that nothing that these companies do now can surprise us anymore, here they come stumping us not only with surprise but also with the impression that can only evoked  be by seeing some inexplicable and otherworldly magic.

Samsung does just that, when it showed off a working bendable screen at the Consumer Electronics Show in Las Vegas. Just like a sheet of paper, or more fittingly a thin strip of plastic, the mobile phone screen presented by Samsung uses organic LED technology and can bent and unbent, rolled and unrolled even as it stays working!

The screen was actually coated with plastic as opposed to glass, thus allowing it to become pliable and elastic at the same time.

This is not the first time that Samsung has made known the existence of such technology (and as a side note, I think it is only fair to say that Nokia also has trained its research and technology towards this direction). In fact, as early as the first half of 2012, the Korean company has made buzz with its toying with the concept of a transparent and flexible screen, showing it off in various gadget shows.

Nokia for its part has uncovered Nokia Kinectic at Nokia World. This is just a basic prototype, and the company has kept silent as to when it will release its first bendable smartphone. But what is certain is that users will be able to control functions such as music by bending the smartphone itself.

Going back to Samsung, the Korean company has previously released photos of Galaxy Skin—a concept phone—is rumored to be released during the first quarter of 2013 and would rival the release of Apple’s iOS6 (and this on top of the Samsung Galaxy S4, which will be released at around the same time).

It definitely gets me excited and thrilled to see how Samsung’s flexible phone would feel like when it is actually in use. How would it revolutionize the way we think about smartphones? How does one play their favorite game with it? Or how would businessmen like me use our business apps and other services such as those provided by RingCentral virtual office using a bendable phone screen?

We can only speculate. But one thing is certain: whatever it is, it would be more than revolutionary.



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