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Financial, Legal, Insurance & Management ServicesThe need to be authentic in your company's storytelling.
Being authentic when you're telling your company's stories can reap many dividends.
I wrote for the campus newspaper and the Black Cultural Center on campus when I attended college at Purdue. Working under tight deadlines and carrying a full course load in engineering meant that I didn't have time to try to write perfect articles. The one thing that I did have to ensure was that any story I wrote was factually correct. All my stories had to be authentic, if you will.
Authenticity doesn't fall solely within the purview of good journalism, but should also be the main tenet around which your company's story revolves. What is authentic storytelling? I like to think of it as follows:
- It's storytelling that tells the tale of your company's strengths, weaknesses, vision and everything else that makes it unique.
- It sends out a consistent message, externally, internally and across all levels of your organization.
- It's storytelling using your own unique voice i.e. don't try to sound like someone you're not.
- It's storytelling that's truthful. No lies, no embellishments, no fabrications.
There are several good reasons for being authentic in your company's storytelling.
- It's the right thing to do!
- It allows your company's unique personality to shine through, which helps you to distinguish yourself from your competitors.
- It helps to foster strong connections with your customers by giving them a reason to keep coming back.
- It makes what you're doing clear and helps align your employees with the company's vision.
Not being authentic in your business storytelling could be severe. There's the potential for reduced sales, fractured relationships, poor employee morale and ultimately, a failed business.