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Technology & InternetI have a small business, but it's not yet online. What's next?
There are many important steps involved in moving your business to the world wide web. Designing a website is the first.
I want to make money on my site through direct purchases.
I want to create brand awareness for my product so that sales can be made at satellite stores.
I want customers to register with my platform or subscribe to my newsletter.
I want people to know who I am and what I do so they will contact me and request my services.
... Whatever your motivation is to make the leap online, the layout, design, concept and target market understanding are crucial. Our experience at exploreB2B has been that while the functions of our platform are, ultimately, of chief importance - aesthetics matter.
Reach out to other small businesses to gain advice on what-to-do and what-not-to-do, and consider hiring a professional (with a portfolio and references) to aid your execution. In the meantime, here is a list of common web design mistakes to help you avoid your Internet plunder.