Technology & InternetHow does Facebook’s Graph Search Impact Brands and Marketing?

Companies invest a lot of time and effort to make their brand interact with the customers. With the emerging popularity of social media, it has become one of the mostpowerful medium to make your brand reach out their right destination. In this context, today we shall discuss one such medium that can enhance the visibility of your brand.

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Companies invest a lot of time and effort to make their brand interact with the customers. With the emerging popularity of social media, it has become one of the mostpowerful medium to make your brand reach out their right destination. In this context, today we shall discuss one such medium that can enhance the visibility of your brand.

Facebook has recently unveiled the new Graph Search quite different from Google. It is internally-focused and makes each user see search results from their own network. But how is that beneficial for the entrepreneur? Well, the new Graph Search is an integral part of the marketing strategy for any brands. It offers an edge to the marketers to create positive contextual ads for the target customers.

How does Graph Search create a massive ROI and brand potential?

Earlier, the business merchants had to search for brand enthusiasts by using single keyword or had to go through the competitor pages to find the relevant target. It was indeed a tedious task. However, with the new featured unveiled by Facebook, it is possible to discover the right fans in a shorter amount of time.As a result, you can spend your effort and time after important things that matters. Most importantly, you can engage with the community to build a strong relationship.

Every brand requires proper advertisement to drive more consumers to their page. It was an expensive task to purchase ad space on Facebook. However, that does not guarantee clicks on your ad. But with Facebook’s new Graph Search it essentially provide every brand their way to reach out to their desired audiences directly as well as personally without hampering the ad budget.

Although this feature is not available currently, however, Facebook plan to make its Graph search capable of finding posts and comments through customer profile information. This is the perfect way for a brand to comprehend the latest trend among the consumers and then make the company involve in the conversation.

As the Graph Search can extract customer information, companies can encourage conversation with the customers and increaseit gradually. This means the brand page will do much better than earlier in search results. You can turn your programmes and announcement into conversation and watch your search ranking fly. The potential demographic informationhelps your brand to learn about other brands and accordingly plan the strategy to do something out of the box. The more ‘likes’ and ‘comments’ you have as a company, the more market research you have available to you.

How will you optimise your brand page in Facebook Graph Search?

Here are quick 9 steps to make an effective brand page in Graph search:

Choose the right category as people find your company on Graph Search based on the category that best matches your business

Get your business address correctly listed on your page as the customer search is completely based on location

Fill the ABOUT section of your company’s page properly. This activity can improve Graph search ranking and people can understand how your brand can help them

Include keywords in the ABOUT section and occasionally put them in hashtags as well as in status updates to enhance Graph Search visibility

Try to get more followers like and follow your company’s Facebook page

Encourage check-ins to allow people share their location through their phone. It helps to improve Graph Search ranking

Post photos and videos and tag your business page to make it easy for people searching for photos and videos

Create a username that matches your company’s name. This helps with Facebook Graph Search results

Finally, take professional help to set up your brand page on Facebook.

About the Author:

Hassem Clark is a social media freak, currently designated as a senior project leader in a digital marketing agency. He loves sharing marketing insights with people from cross-functional teams. While writing for technology blogs he often takes inspirations from the website Design Company in Newcastle .

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