Technology & InternetHow to Avoid Being a Social Media Neanderthal

For many of us, the phenomenon of social media began with the simplicity of a wall post, the careless ease of a blog entry, the creation of a short (albeit heartfelt) tweet. Now, these methods alone render you a neanderthal.

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As long as I am sharing something within the social media community, I will be heard, and reap the benefits of these global networks.

Yet as technology has evolved, the social media community has matured, and a single entry into the expansive social media universe no longer holds the weight it once did. People want stories, multilayered entertainment, knowledgeable findings, and perhaps above all, the promise of interaction.

In today’s social media landscape, the success of our personal and social business networks relies on reciprocity, on being active and fluid in our engagement within our bustling, online communities. Today, we are expected to go beyond the promotion of our own agendas and listen to the motivations of our audience. If we hope to leave our mark – in social business or otherwise - we must initiate and maintain a healthy dialogue.  

Below are some articles (I hope) help to dissect the intricacies (and sometime volatility) of our online communities, as well as tips for engaging large and diverse networks. We take a look at where we were, where we are, and where – it appears – social media engagement is headed.

Putting Money in the B2B Bank: Why Social Media Engagement is Imperative

Dialogue: A Social Media Acronym

Marketing Strategy: From Minority Report to Shawshank Redemption

How to Find Your Social Business Stage

The Various Social Media Personas: Understanding Personality and Communication

 

Author

ProfErin NelsonexploreB2B GmbHCommunication & Marketing Manager

Discussion

Strategic Planner and Copywriter Ann DruceStrategic Planner and Copywriter Ann DruceThe need for an active social media presence

As with all marketing efforts, a sustained endeavour is required. And a single foray is a wasted effort. In the same way that research has shown us that a TV commercial needs a minimum of 3 opportunities to see, hopefully we will soon have clear guidelines on how to optimise our social media presence while limiting our time investment to a manageable level, and maintaining an individuality that is not always possible using posting software.

Reply
Erin  NelsonErin Nelson

Hi Ann,

Thanks for your feedback. Do you have any suggestions for how to counteract the lack of individuality in the posting software? What do you think are the consequences of removing the human aspect from social media interaction?

It seems while technology can be enabling, it can also come at a cost. Personally, I try to offer a balance of using time effective tools and putting in the energy to interact in real time.

Cheers,
Erin

Reply
Erin  NelsonErin Nelson

Hi Ann,

Thanks for your feedback. Do you have any suggestions for how to counteract the lack of individuality in the posting software? What do you think are the consequences of removing the human aspect from social media interaction?

It seems while technology can be enabling, it can also come at a cost. Personally, I try to offer a balance of using time effective tools and putting in the energy to interact in real time.

Cheers,
Erin

Reply
Strategic Planner and Copywriter Ann DruceStrategic Planner and Copywriter Ann Druce

Hi Erin

I think that automatic postings can lack the sincerity of those that are customised to the moment, the circumstances and the particular social medium.

A duplicated reach of target markets is also likely when we use a range of social media, leading to a cynical view of the postings as pure self-promotion, particularly when they are identical.

I think your suggestion of a balance between time-effective tools and real time interaction is the answer.

Reply
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