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Technology & InternetFive Top Strategies for Internet Marketing Longevity
Making money online may seem very easy, but it's not exactly an overnight thing.
Making money online may seem very easy, but it's not exactly an overnight thing. You may think you can make millions in just a month or two, but these expectations are quite high. You need to start your own website and build it with marketing strategies for the long-term and not the short-term.
Many internet marketers are looking for the next quick strategy to drive thousands of visitors to their website or blog, but that's not the smartest way to build your business. What would you do if you achieve high ranking on Google, and then you woke up and Google had gone out of business or changed how they did their ranking completely? Your entire business could go under because you only used one strategy and you depended on Google for all your traffic.
The Best Ways to Build your Business for Longevity
Everything within the internet marketing field needs to be diverse. You cannot expect to rank well with a website if all your backlinks use the same anchor text—just like you can't expect to make all your money from just one website. Those that achieve a high level of success own multiple sites use multiple marketing strategies and they make sure everything is set up for diversity.
2. Cater to Your Target Audience
A huge mistake many marketers make is catering to the search engines instead of their target market. For example, if you started a website that sells cuff links and all your content is written to get you listed high on Google, you are not catering to your target audience. When was the last time Google made a purchase? They don't purchase from websites, so why would you cater to Google? Keep your target audience in mind when putting together your website and you will achieve better success.
3. Get the Word Out
The internet is not like "Field of Dreams". You cannot just build a website and expect people to find it. You have to get the work out through press releases, article marketing and other forms of advertising. Figure out where your target market hangs out and get your website in front of them somehow.
4. Stick to Your Plan
Just because someone in one of the internet marketing forums posts about a strategy that worked for them, doesn't mean it will for you. If you took the time to formulate your own marketing plan, stick to it. Don't make changes until you truly have worked your plan long enough to test every part of it and see what works and what will not.
5. Focus on One Thing at a Time
The death of an internet marketer usually comes with many things going on at the same time. If you start five websites at the same time, you may never finish and start marketing one of them. Start with one website, build it, market it, and work with it until it makes you money. Then, you can move onto the next site.
Follow these tips and you will have a business set up to succeed today and in the future. It would be a shame if you put in months of work, started to see success and quit your regular job just to find out your successes were short lived.