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Technology & InternetExclusive Debenhams shoe collection digital campaign drives 44% of sales online / STEEL London
STEEL London’s ‘Call it Spring’ campaign wins award for best ‘Digital Media Strategy’
A digital campaign for the launch of Debenhams’ exclusive new UK shoe collection has won the award for best ‘Digital Media Strategy’ at the prestigious DADI Awards.
The ‘Call it Spring’ campaign, created by digital marketing agency STEEL London, incorporated social media, online display advertising and email. This was a first for Debenhams and it proved to be incredibly successful; achieving awareness, engagement and sales – all on a very limited budget More.....