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Technology & InternetBook Reviews - The A to Z Blog Book
Two early 5-star reviews for this just-published book with 26 articles to entertain, inform and intrigue you.
This book is filled with a bunch of smart, to the point, useful advice on marketing and promotion. Great for anyone who is responsible for informing others of what they do or selling a product or service... and who among us doesn't have at least a little something to sell these days?
Turino makes the basics of marketing accessible for anyone new to or intimidated by the subject with simple, honest, real world advice.
Entertaining, insightful, May 28, 2013By Doreen - See all my reviews Amazon Verified Purchase(What's this?) This review is from: The A to Z Blog Book (Kindle Edition)
Jon is a seasoned marketing professional, advising small business owners in Portland Oregon.
His newest book, The A to Z Blog Book: 26 articles to entertain, inform, and intrigue you, is available from Amazon in paper and Kindle versions.
A collection of short, sweet pearls of marketing wisdom with great insights for the beginner, and valuable reminders for more seasoned marketers.
The book is a quick read, easy to digest, with insights into marketing strategy, networking, branding, and social media.
I especially liked the chapter on "F words" like Features and Flash. Jon talks about the difference between Flashy product Features that may be Fun, but can quickly go out of Fashion with Fickle Followers, and Features offering Fundamental values, like good design or Functionality. He concludes it's good to have both, but Figuring out the mix is important. Food for thought, indeed!
Jon is a joy to network with, bubbling with ideas and generous enthusiasm, a real connector. If you're lucky enough to live in Portland, Oregon, you should definitely buy him a cup of coffee.
Details on the book at http://jonturino.com/packages-pricing/the-a-to-z-blog-book-jon-turino-on-amazon-and-kindle/